Who We Work With


  • We used Upwords for an online qualitative assessment of the commemorative coin market. Layla was fantastic – she was critical at helping us scope the business opportunity and information gaps to ensure the research was on task. In-field, she ensured that the respondents were engaged and was proactive at continually optimizing the discussion and concepts we were showing. The results were foundational in guiding our segmentation of the market.

    Michelle BellSenior Marketing Lead, New Customer Growth, Royal Canadian Mint
  • Layla is one of the best researchers (and frankly one of the best people) I have ever worked with. She strikes a great balance between outstanding research knowledge and a brilliant strategic mind.

    Peter McDonaldExecutive Head of Marketing, Dr. Oetker
  • Layla is one of the best strategic partners we’ve had the opportunity to engage with our clients. She has the unique ability to gather consumer insights from our intended audience and help distill the insights into actionable strategies.

    Tom ShepanskyFounder Managing Partner, Rethink
  • If you start your project with a meaty consumer problem – Layla is extremely creative in thinking about different ways into it and leveraging all the new technology based tools (with purpose). She’s creative in her approach but more importantly – savvy on the back end reporting of the insights. Really enjoy working with her and she brings great value and a great brain to each and every project.

    Manoj RahejaPartner, Sklar Wilton & Associates
  • Upwords is seriously smart, hardworking, and great to deal with. We love how they are actively innovating and integrating new tools, designs and technology (like smartphone qualitative) into their practice. That means they’re applying the best methodology (traditional or non) to match each client, project and insight need. A true insight pioneer and a great partner.

    Ross McLeanCo-Founder and Executive Director, Over the Shoulder
  • Working with Layla is like having a secret weapon that helps put your insight path in high gear…

    Dave BigioniVP Marketing, MolsonCoors Brewing