Who We Work With


  • Layla is one of the best researchers (and frankly one of the best people) I have ever worked with. She strikes a great balance between outstanding research knowledge and a brilliant strategic mind.

    Peter McDonaldExecutive Head of Marketing. Dr. Oetker
  • Layla is one of the best strategic partners we’ve had the opportunity to engage with our clients. She has the unique ability to gather consumer insights from our intended audience and help distill the insights into actionable strategies.

    Tom ShepanskyFounder Managing Partner, Rethink
  • If you start your project with a meaty consumer problem – Layla is extremely creative in thinking about different ways into it and leveraging all the new technology based tools (with purpose). She’s creative in her approach but more importantly – savvy on the back end reporting of the insights. Really enjoy working with her and she brings great value and a great brain to each and every project.

    Manoj RahejaPartner, Sklar Wilton & Associates
  • Upwords is seriously smart, hardworking, and great to deal with. We love how they are actively innovating and integrating new tools, designs and technology (like smartphone qualitative) into their practice. That means they’re applying the best methodology (traditional or non) to match each client, project and insight need. A true insight pioneer and a great partner.

    Ross McLeanCo-Founder and Executive Director, Over the Shoulder
  • Working with Layla is like having a secret weapon that helps put your insight path in high gear…

    Dave BigioniVP Marketing, MolsonCoors Brewing