• Celebrating milestones

    Upwords is turning ten, and we have you to thank for that!

    This year marks the ten year anniversary of Upwords and although I don’t normally get personal about business, achieving this…

  • Better than average effect

    I’m Better Than That!

    In one of our recent online qualitative research studies, 29 out of 30 people claimed they expected to pay less…

  • Artificial Intelligence

    In An AI World Where Do Humans Belong?

    Artificial Intelligence or AI as it’s also called is all around us. More and more aspects of our lives are…

  • Declaring My Resolutions

    This year I’m trying something new. Instead of trying to make personal resolutions for the new year, I’m making some…

  • What currency will you be spending over the holidays?

    After spending a lot of time over the past few months conducting research with people across the country and then…