Perspective

  • Celebrating milestones

    Upwords is turning ten, and we have you to thank for that!

    This year marks the ten year anniversary of Upwords and although I don’t normally get personal about business, achieving this…

    by
  • Better than average effect

    I’m Better Than That!

    In one of our recent online qualitative research studies, 29 out of 30 people claimed they expected to pay less…

    by
  • Artificial Intelligence

    In An AI World Where Do Humans Belong?

    Artificial Intelligence or AI as it’s also called is all around us. More and more aspects of our lives are…

    by
  • Declaring My Resolutions

    This year I’m trying something new. Instead of trying to make personal resolutions for the new year, I’m making some…

    by
  • What currency will you be spending over the holidays?

    After spending a lot of time over the past few months conducting research with people across the country and then…

    by