• Celebrating milestones

    Upwords is turning ten, and we have you to thank for that!

    This year marks the ten year anniversary of Upwords and although I don’t normally get personal about business, achieving this…

  • Better than average effect

    I’m Better Than That!

    In one of our recent online qualitative research studies, 29 out of 30 people claimed they expected to pay less…

  • Artificial Intelligence

    In An AI World Where Do Humans Belong?

    Artificial Intelligence or AI as it’s also called is all around us. More and more aspects of our lives are…

  • Job description

    Upwords Is Hiring an Insights Coordinator!

    Upwords is growing and seeks an Insights Coordinator to join our core team! Have you dreamed of working flexible hours…

  • Qualitative Research

    No Time For Qualitative Research? No Problem.

    Many clients we’ve spoken with over the past year have expressed a dilemma. While they appreciate the value of qualitative…

  • Declaring My Resolutions

    This year I’m trying something new. Instead of trying to make personal resolutions for the new year, I’m making some…

  • When big ideas are in question and the clock is ticking, iterative research can help

    We’re in a world that loves buzz words in business, particularly in marketing and market research. Right when you want…

  • Knowing Your Customers and The Discomfort of Acting On It

    As a marketing leader and planner by trade, I’ve been utterly insights obsessed for years. At an embarrassingly young age,…

  • Things I Wish Someone Had Told Me About a Career in Qualitative Research

    I’ve had an interesting career path. I’ve always managed, whether by design or accident, to be in the right place…

  • Why Porter’s perfectly kept brand promise matters

    So many people are sharing travel nightmare stories these days, and the volume seems to be going up. We can hazard…