Innovation

  • How Failing Fast Helps You Succeed Sooner

    ‘If you’re not prepared to be wrong you’ll never come up with anything original’. This statement, made by Sir Ken…

    by
  • Artificial Intelligence

    In An AI World Where Do Humans Belong?

    Artificial Intelligence or AI as it’s also called is all around us. More and more aspects of our lives are…

    by
  • Qualitative Research

    No Time For Qualitative Research? No Problem.

    Many clients we’ve spoken with over the past year have expressed a dilemma. While they appreciate the value of qualitative…

    by
  • When big ideas are in question and the clock is ticking, iterative research can help

    We’re in a world that loves buzz words in business, particularly in marketing and market research. Right when you want…

    by
  • The Lipstick Disconnect

    Yesterday I had an interesting conversation with a colleague about organizations who may market themselves and their products reasonably well,…

    by
  • A Question is a Question – Unless it’s an Activity

    As a mom, I was starting to get frustrated with conversations that went like this: Me: How was your day?…

    by
  • Why Porter’s perfectly kept brand promise matters

    So many people are sharing travel nightmare stories these days, and the volume seems to be going up. We can hazard…

    by
  • An emotional brand affair, from Apple to PC

    Sounds like a love story in the making from the early 2000s, right? It is, kind of. The tension between…

    by
  • Storytelling is all the rage these days and we know why

    In a business world that talks a great deal about ‘storytelling’, have you ever stopped to think about what makes…

    by
  • The truth is in the fun behind the candy and the donuts

    After two days of learning sessions and chin wagging with some of the smartest research and technology minds in the…

    by