Blog

  • 3 things you’ll miss if you don’t log on today

    By in Marketing, Research on

    Today and tomorrow I’ll be moderating an online discussion board to help optimize message ideas for clients who are new to online qualitative research. A new project and methodology are fun for everyone involved. We encourage our clients to observe (or as I prefer to say, ‘listen’) from a ‘virtual backroom’ where they can watch the discussion take place, ask

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  • The truth is in the fun behind the candy and the donuts

    By in Innovation, Marketing, Research on

    After two days of learning sessions and chin wagging with some of the smartest research and technology minds in the industry at the first of two Quirk’s Events, the Upwords team is talking about what inspired us. Despite the unexpected regional blackout on Day 2, a light went on for me; the presenters that used tangible aids and asked thought-provoking

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  • 16 Dinners in One Night

    By in Innovation, Marketing, Research on

    Earlier this month the team at Upwords had the pleasure of ‘joining’ 16 different families for dinner on the same night. I did not know any of them ahead of time. Somehow there wasn’t any crazy scheduling involved and I didn’t have to clone myself. It was easy. They shared their family dinner time with us via a mobile ethnography session. We

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  • Actions speak louder than words

    By in Research on

    We’ve all heard the expression ‘Actions speak louder than words’ but have you actually thought of what that means for marketers? We recently asked a few of our Upwords clients about their challenges, and a theme emerged – ‘survey data isn’t giving us the answers we need’.

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