Blog

  • How Failing Fast Helps You Succeed Sooner

    By in Innovation, Research on

    ‘If you’re not prepared to be wrong you’ll never come up with anything original’. This statement, made by Sir Ken Robinson in his TED talk that has racked up over 50 Million views, seems obvious but is profound in many ways. His talk focused on the ways in which schools around the world ‘kill creativity’ because the focus is on

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  • Artificial Intelligence

    In An AI World Where Do Humans Belong?

    By in Innovation, Marketing, Perspective, Research on

    Artificial Intelligence or AI as it’s also called is all around us. More and more aspects of our lives are being impacted by AI. I can ask Alexa what happened in the winter Olympics before leaving for a meeting in the morning. Then my Nest, knowing that I’ve left for the day, drops the temperature of my home so I can save

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  • Job description

    Upwords Is Hiring an Insights Coordinator!

    By in Marketing, Research on

    Upwords is growing and seeks an Insights Coordinator to join our core team! Have you dreamed of working flexible hours in a ‘virtual’ environment, like a home office while still being part of a highly impactful team? Do you care deeply about seeing clients succeed? Are you naturally organized, curious, and interested in understanding people and what makes them tick?

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  • Qualitative Research

    No Time For Qualitative Research? No Problem.

    By in Innovation, Marketing, Research on

    Many clients we’ve spoken with over the past year have expressed a dilemma. While they appreciate the value of qualitative research, they often simply don’t have the time to conduct both qualitative and quantitative research sequentially. And given the choice of quantitative over qualitative, in some situations they lean towards quantitative to help increase their confidence in the decision that

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  • Declaring My Resolutions

    By in Marketing, Perspective on

    This year I’m trying something new. Instead of trying to make personal resolutions for the new year, I’m making some professional ones. This list was developed based on reflection of what has helped Upwords continue to grow year over year for nearly a decade (yes – it’s a milestone year for us!). These four principles have helped shape Upwords and

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  • What currency will you be spending over the holidays?

    By in Perspective on

    After spending a lot of time over the past few months conducting research with people across the country and then speaking with my own friends and family about various aspects of the holidays, I’ve noticed an interesting theme. Humans are conflicted about gift giving and what that means these days.   A time to give As soon as the holiday

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  • When big ideas are in question and the clock is ticking, iterative research can help

    By in Innovation, Marketing, Research on

    We’re in a world that loves buzz words in business, particularly in marketing and market research. Right when you want to look the other way, a buzz word creeps up on you, you check out what it might mean for you and on occasion, it’s cause for reflection. Here’s one: “iterative”. Iterative design, iterative research, iterative testing – they’re all

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  • The Lipstick Disconnect

    By in Innovation, Research on

    Yesterday I had an interesting conversation with a colleague about organizations who may market themselves and their products reasonably well, but are in fact putting lipstick on or fronting the organization with window dressing to disguise what’s really happening on the inside. Unfortunately, all too often this is the norm that many can relate to – working in an organization

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  • Helping to shape the future of qualitative researchers!

    By in Research on

    The Upwords team is celebrating. Bronwen Ward, Insights Manager at Upwords and core team member has recently been invited to teach the qualitative research course, the one, exclusive course of its kind in the program at Georgian College, starting in September 2017. This course is a required part of the Research Analyst Program and it’s such an honour for her

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  • A Question is a Question – Unless it’s an Activity

    By in Innovation, Research on

    As a mom, I was starting to get frustrated with conversations that went like this: Me: How was your day? Kid: Good. Me: What did you do? Kid: Stuff. Me: How did your math test go? Kid: Fine. One day I tried something different: Me: Let’s imagine all the good things that happened to you this week were on one

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