Author archive for Eva Van Krugel

  • When big ideas are in question and the clock is ticking, iterative research can help

    We’re in a world that loves buzz words in business, particularly in marketing and market research. Right when you want…

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  • The Lipstick Disconnect

    Yesterday I had an interesting conversation with a colleague about organizations who may market themselves and their products reasonably well,…

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  • Knowing Your Customers and The Discomfort of Acting On It

    As a marketing leader and planner by trade, I’ve been utterly insights obsessed for years. At an embarrassingly young age,…

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  • An emotional brand affair, from Apple to PC

    Sounds like a love story in the making from the early 2000s, right? It is, kind of. The tension between…

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  • The truth is in the fun behind the candy and the donuts

    After two days of learning sessions and chin wagging with some of the smartest research and technology minds in the…

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