Archive for 2017

  • What currency will you be spending over the holidays?

    After spending a lot of time over the past few months conducting research with people across the country and then…

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  • When big ideas are in question and the clock is ticking, iterative research can help

    We’re in a world that loves buzz words in business, particularly in marketing and market research. Right when you want…

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  • The Lipstick Disconnect

    Yesterday I had an interesting conversation with a colleague about organizations who may market themselves and their products reasonably well,…

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  • Helping to shape the future of qualitative researchers!

    The Upwords team is celebrating. Bronwen Ward, Insights Manager at Upwords and core team member has recently been invited to…

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  • A Question is a Question – Unless it’s an Activity

    As a mom, I was starting to get frustrated with conversations that went like this: Me: How was your day?…

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  • Knowing Your Customers and The Discomfort of Acting On It

    As a marketing leader and planner by trade, I’ve been utterly insights obsessed for years. At an embarrassingly young age,…

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  • Things I Wish Someone Had Told Me About a Career in Qualitative Research

    I’ve had an interesting career path. I’ve always managed, whether by design or accident, to be in the right place…

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  • Why Porter’s perfectly kept brand promise matters

    So many people are sharing travel nightmare stories these days, and the volume seems to be going up. We can hazard…

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  • Research Bias

    Three Ways Online Qualitative Research Helps Minimize Bias

    We are so imperfect. While most hate to admit it, we are all full of biases. This was brought to…

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  • When We Realize Our ‘N’s Are Human We Might See Industry Change for the Better

    An email landed in my inbox recently that I just had to open. The subject was ‘Why most respondents don’t…

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